Paul Thordsen

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Paul, a seasoned marketing manager, was driving with a friend when he asked Paul what his secret was for being able to close so many sales. Paul told him there was no secret, he simply went to the public library and looked up in the Dunn and Bradstreet book all his targeted prospects he wanted to sell. The information he obtained gave him the following information:

Business Name Address Telephone Number Fax Number	Headquarters or Branch Owner President Decision Makers	Number Of Employees Annual Sales Date started SIC Code

He posted all this great information on 3X5 cards for reference (remember them?). Then he plotted them out on a street map. So he could make more sales calls in less time.

Then he made a portfolio and sales presentation so he would be prepared to show and tell each time he met with the decision makers.

The great thing about using this system is that Paul knew where he was going each and every day. Because it was plotted on a map, he knew where to start, and knew where he finished. Therefore, the next day was easy. He never had to think about where or what he was going to do the next morning. All Paul had to do was follow the road map he had created.

When he made sales calls it was very easy to see people because he already knew about their business and who the decision makers were before he even walked in the door. All he had to do was ask to see that individual by their name. And in most cases the gatekeeper would simply tell them that Paul is here to see you, and he would get to see them immediately, even without an appointment.

Don't get us wrong, he used to chuckle when sales people would call on a business and ask who bought their product or service. This was usually the dialogue:

That would be enough to wear anybody out! Why would you want to waste your time on the phone, when you can see them immediately?
Within four hours, Paul would average four new interviews each and every day that resulted in multiple sales each time he applied this system.

Yes - No - Or Let Me Go

This means Yes he would see the decision maker, No he would not see the decision maker. If Paul did not see the decision maker he would get their business card and leave immediately. He would never leave his business card.

He would then circle the block to search for new opportunities. After he had done that he need never return because he had penetrated and verified all the business data he needed for that geographic area.

This reduced the time he spent prospecting by almost 80% and permitted him to see more prospects in one day than most salespeople see in a week.

Those he did not see for whatever reason made up his telephone list that he would call early in the morning or late the afternoon. The reason he would not leave a business card is because he did not want to call them and have them tell him they got his card and were not interested in what he had to offer right off the bat.

When Paul made his telephone calls, he knew he would not waste any of his time with wrong numbers, moved, or not in business any more calls. He would call daily until he talked to the decision maker. One or two things happen:

1. He would get an appointment
2. They would say no

The ones that said no, would go on his monthly newsletter mailing list for ever. Until such time they called him. They do eventually call.

So he told his friend, it's just like dominoes. Once their lined up, just start with the first one, and the rest will fall over automatically. Then he thought for a minute and said Eureka It's "Domino Marketing". Paul then drove immediately to the county courthouse and filed the name "Domino Marketing"

It took Paul over five years to define what he does. People would say:

*You're a sales trainer
*You're a motivator

The answer is no! This is what he has developed.

"The World's Only Scientifically Based, Copyrighted And Complete, Standard Operating Procedure, For Developing New Qualified Prospects And Customers On A Daily Basis"

After a while a few salespeople asked if he would do a seminar about the Domino Marketing system. He studied hard, made notes and gave them a detailed seminar of The Domino Marketing System.

Then things got worse. Paul had another friend who had a PHD in business, and suggested he write a book. Paul told him he was crazy, I'm not a writer, I'm a marketing sales person. Well he wrote the first book.

Then people would call him and want to know what the book was about? All of them that asked, bought his book.

Then the PHD suggested he publish his information on the Internet. Paul told him again he was crazy, I don't even own a computer. Well he helped Paul buy one, and the rest as they say is history.

Since he published his knowledge and skills to the Internet, unbelievable things have happened. Too many to explain, however here are just a few:

• Tens of thousands of visitors to www.dominomarketing.com
  
• Visitors and buyers from all over the world
  
• Mastered Search Engine Optimization
  
• Too much business for one person to handle
  
• He turns down new business each and every day
  
• Multiple Streams of Income
  
• He developed A Digital Automated Interactive Marketing and Sales Training System Utilizing Hermeneutics And Mathematical Induction
  

We thank you for reading his story and wish you success with your goals and your dreams

Sincerely
Domino Marketing

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