Email Marketing Basics - The Dangers
Email marketing is probably one of the most effective and dangerous tool in the marketing
world. It is one of the most effective methods because if you have a
large and a quality mailing list, you can get a lot of traffic and conversions to your
website. On the other hand, email marketing is one of the most
dangerous methods because it can give you a bad online reputation and you may be accused
of spamming.
How to build an enormous email list is a question that is often asked by many
marketers and businesses. Building a list involves a lot of time and
hard work which is why some company may decide to go the easy way by purchasing an email
list.
I strongly recommend against purchasing an email list unless you know exactly where it
is coming from and you know exactly what kind of information the people on the bought
list are looking for.
Another drawback of purchasing an email list from someone is that you will never know
the quality of the list until you try it out. The most common scenario
when purchasing an email list is that the opt-in information for that list was fake and
because of that you received an email from your service provider that you have been
dropped by them for spamming people.
Another case scenario for using a purchased email list is that your domain name has
been reported as a spammer and now every time you send an email to an individual email or
part of a mass email blast your email goes directly to the receiver’s junk mail
box.
The last worst case scenario is that you send out 500,000 emails and none of them
converted to a client because no one on that list is interested in your
product. In the end, you just wasted time, money and resources.
Even if your email list is not a purchased one and is an opt-in list (visitors
willingly signed up for it and you have the records to prove that they did sign up for
it) they are still some dangers involved.
The first one is not having an unsubscribe link on each email. Not
having one means that you are spamming which is illegal in many countries and could get
your website in trouble
The second and most important is that do you really want to use your domain name to
send out mass emails whether you are sending out an opt-in list or
not? Here is what can happen.
Since spamming laws are starting to pop up in many countries, internet service
providers are very careful about watching for website usage. This
means that if your internet provider is used to seeing you send out 300 emails a month
and all of a sudden it sees that you are sending 1 million emails a month it will raise a
red flag.
Basically, when you start sending out emails from your website server you have to do
it gradually. Start out with 100 per week and then slowly double that
amount every month.
The alternative to that would be to simply hiring a company to send out emails for
you. Just keep in mind that a legitimate email sending company will
require proof that your mailing list is legitimate by asking for opt-in proof.
They are several other ways to send out emails but the other methods tend to run in a
gray area in terms of morality and legality.
In the complete course we will demomstrate:
- How To acquire a quality Opt-In List
- How To Get Mail Opened
- How To Write A Call To Action Statement
- How To Increase Conversion Rates
- And Much, much, more.....