The average person has neither the training nor experience to make informed judgments about web projects. Optimizing a web site and converting visitors into customers is a long slow process, sometimes taking months to show results and with no guarantee.

You can spend thousands of dollars for consultants, and still get no results. If You are willing to commit the time to learn you can do it yourself with our self study tutorial programs starting at only $19.95

The tutorials explain step by step, in easy to understand language, how to be successful doing business on the web.

This page is a sample of the complete self study course which is updated daily .

20 Ways To Skyrocket Your Profits On The Internet

1. Your customers are online so shouldn't you be?
2. You can target customers around your neighborhood or around the world
3. Your web site is a free digital 365/24/7 customer service representative
4. Saves on advertising, don't pay for printing, copyrighting, graphics or mailing
5. Include more information than a printed brochure at no cost to you
6. They read and make a purchase or inquire instantly from your web site
7. They can pay online by check, credit card, or debit card for their order
8. Customers download product brochures and you pay zero printing costs.
9. Low entry costs - Domain $10.00 - Hosting $20.00 a month that's it
10. Visitors will pay your web site costs by using advertising on your web site
11. Send electronic news letters at no cost for repeat and referral sales
12. If an inquiry comes by e-mail you can simply send them a link to your site
13. Low priority inquiries can be directed to the web which will cost you nothing.
14. You can have a detailed street map showing your location and directions
15. Your customers download product specifications / manuals at no cost to you.
16. 365/24/7 customers can contact you when your business is closed
17. You can contact or reply to customers inquiry when your business is closed
18. With a web site you can tell the world about your business
    
19. Take a smaller ad and say visit our web site www.mycompany.com
20. Put your business on auto-pilot

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The Benefits of Becoming a Member Now:

Q- How To Be On The First Page Of Google
A- Optimize your web site for the search engines
Q-How To Get Visitors To Make A Purchase
A-Use call to action statements
Q-How To Get Them To Contact You
A-By making ethical bribes or offers
Q-What Is Pay Per Click
A-Bidding on the first page position for keywords
Q-How Do Search Engines Work
A-Agorithims = Mathmatical Formulas
Q- What Is Black Hat SEO
A-Unethical SEO that will permanently get you banned from the search engines
Q-How do I drive visitors to my web site
A-Search engine optimization and on site and off site promotions
Q-Can I Learn Who Visits My Web Site And What Day,Time, And How Often
A- Yes, It's part of our membership program
Q-Can I Learn What Search Terms They Use
A- Yes, It's part of our membership programs
Q-What Does Search Engine Optimization Do
A-Puts your web site on the first page of the search engines
Q-What Is (LOCAL) Search Engine Optimization
A-Targets your local area for visitors
Q-What Are Call To Action Statements
A-They motivate your visitors to take action on your offer
Q-How Do I Get Started
A-Subscriber to our membership program now!

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The Five Rules For Doing Business on The Internet:

• Rule #1 Nothing Is Guaranteed
  
• Rule #2 The Internet Changes Every Ten Seconds
  
• Rule #3 Find Out What People Want
  
• Rule #4 Give It To Them
  
• Rule #5 You Must Take Ownership

If you don't buy in to these five rules you probably should not attempt to do do business on the web. These are the rules we made after over 10 years and 40,000 hours of experience.


What is Your Product or Service?

• Read The Web Site Work sheet First
• Then Watch The Selling On The Web Video
• Pick A Domain For Your Products Or Services
• Sell Widget? - www.widgets.com
• Searchers Don't Know You By Name
• People Search For What They Want
• Find Out What People Want
• You Do This With Keyword Research
• Then Give Them What They Want

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Registering Your Domain Name

• Choose A Search Engine Friendly Domain Name
• Be Sure You Own Your Domain Name?
• Use Your Keywords In Your Domain Name
• Choose A Short Domain Name
• The Domain Name Is Easier To Remember
• Only Dot Com (www.you.com)
• That Is The Default Everyone Thinks Of First

Choosing a Web Hosting Company

• 99% Up Time 24/7 Technical Support
• Be Sure They Provide Web Analytics
• Be Sure They Are Using A Unix Server
• They Are More Reliable Than Windows Servers
• They Are More Reliable Under High Loads
• They Performs Faster And Are More Compatible
• Be Sure You Have A Dedicated IP Address
• Be Sure They Provide A Control Panel
• Switching To Unix You Need To Re-configure Code

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Should You do it Yourself or Out Source?

• You Must Take Ownership Of Your Business
  
• No One Knows Your Business Better Than You
• You Will Spend A Little Time Learning
  
• You Will Spend Very Little Money Up Front
  
• It Only Takes 7 Days To Master HTML
  
• You Can Spend A Lot Of Time Or A Lot Of Money
  
• Which Can You Most Afford?
  
• Learn Code Napping
  
• Copy A Page You Like If It is Not Copyrighted
  
• Simply Cut And Paste To Your Site
  
• Helps You Learn To Spy On Your Competitors

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Out Sourcing Your Web Development

• Spend Time & Money For The Rest Of Your Life!
  
• Most Web Designers Don't Know HTML Validation
• They Are Not SEO Or SEM Specialists
• Spend Thousands Of Dollars And Get No Results
  
• Black Hat SEO Gets Your Site Banned From Search Engines Forever
  
• No Options But To Start A New Web Site
  
• What Will You Do If Your Designer Goes Belly Up?
• If You Do Choose To Out source
• Give Them The Blueprints And Architecture
  
• We Show You How To Monitor Their Compliance
  
• You Don't Need To Know Web Design
  
• Only The Blue Prints And Architecture
  

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Out Sourcing Your Search Engine Optimization

• Be Cautious With A SEO Company
• Who Sends You Unsolicited E-mail Or Spam
  
• They Can Be A Financial Liability Threat
  
• What is Their Code of Ethics?
• If It's Not On Their Site When You Ask, Beware .
  
• Who Won't Refer You To "Live Clients"
  
• Who Don't Know Advertising Copy Writing
  
• Who Specialize In Web Site Design
  
• Don't Know Color Motivation
  
• If Anyone Gives You A Guarantee Run
  
• To Make Sales You need an advertising Copywriter
• Your Not Looking For Traffic
  
• You Want Conversion To Sales
  
• Pay Per Click Is Not Search Engine Optimization

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Search Engine Opimization and Web Design Tips

HTML or WYSIWYG?

• HTML Is Easy To Learn
  
• HTML Is Simple To Understand
  
• If You Can Count To 10,
• And Recite Your ABC's You Can Do It
  
• Knowing HTML Makes It Easy To Do SEO
  

WYSIWYG - Front Page - Dreamweaver

• The Software Becomes Outdated After You Buy It
  
• You Must Always Buy Software And Updates
  
• It Will Not Help With Search Engine Optimization
• WYSIWYG Over Codes Your Web Site
  
• You Must Always Re-configure For SEO
  

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Suggested Web Pages

Home Page
This Tells The Visitor What Your Web Site Is About
About Us
This Tells The Visitor You Credibility And Trustworthiness
FAQ
Keeps Visitor Interest And Answers Most Questions
Accessibility Policy
Governmental agency's and others will ban your site without an accessibility policy
Privacy Policy
This builds Trust With The Visitor And Search Engines
Site Map
Helps The Visitor And The Search Engines Navigate Your Site
Contact Page
This Is How They Contact You
Tell A Friend
This Builds Traffic And Referrals To Your Web Site
Helpful Links
This Adds Credibility Trust And Traffic To Your Site
Landing Pages
For Each Product Or Service You Want To Sell Online

English to Spanish

You might Also Consider Translation options

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Search Engine Friendly Web Site Tips

• Spell Check Your Web Site
  
• (HTML) Should Be Validated By WC3
  
• Check Speed 6 -12 Seconds With A 56K Modem
  
• Check For Broken Links
• Focus Your Web Site On Your Customers Not You!
• 95% Of Web Sites Never Do The above
• When this is Done Start Learning SEO

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Web Site Maintenance

• Monitor your web logs
  
• Submit web site to Search Engines
  
• Submit your web site to directories
  
• Brings Traffic - Increases PR
  
• Monitor your keyword rankings
  
• Secure Incoming Links To You Site
  
• Check your link popularity

How to Spy on Your Competition

• Check Their Traffic And Back Links
  
• Check their Link Popularity - How many back links
  
• Who Really Owns Their Web Site?
  
• Compare Your web Site With Theirs
  
• What Are The Demographics of Their web site
  
• What Their Web site looked like in the past
  
• Learn What Organic and PPC keywords they use
• View Their Source Code
  
• View Their Web Site Ranking
  

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• Description Tag No more than 200 Characters
  
• Distinct Tag For Each Page
  
• Use Only Two Sentences
  
• Minimize The Use Of Commas
  
• Avoid Sales Pitches (The Best)
  
• Use Call To Action - Call Now
  
• Use Your Telephone Number

• Use Keyword 3-4 Times Without Repeating Them
• "flowers" - Fresh Flowers" - Etc
  
• Use All Your Keywords In Your Body Content
  
• Keyword Meta Tag Has Very Little Value
  
• You Can Use It For Synonyms
  
• Use Keyword Stemmimg
• Lawyer - Lawyers - Auto - Automobiles Etc
• You Can Use It For Misspelled Keywords
  
• Keyword Tag 20 Keywords Max 500 Characters
  
• Yahoo.Com. Does Consider The Keyword Tag

• 500 words in the body text
  
• Meta keywords in the body text
  
• Make it easy to read - text size
  
• Headlines before each paragraph
  
• Four to six lines per paragraph
  
• Keyword prominence on all pages
• Do not exceed 100K per page
  
• Above the fold should resemble a complete page
  
• Lots Of Call To Action
  
• Motivates the visitor to take action
  
• People read your web site like a newspaper
  
• You must first get their attention with a headline

• Images should Reflect the Content Of the Page
• Should be Used At a Minimum
  
• Images Should Represent Content
  
• Too Many Images will Slow Downloading of your web site
  
• Visitors Will Click The Back Button and leave immediately
  
• ALT tags and keywords In Your Images
  
• Hyperlink Your Alt Tags
  
• Name your image "keyword.jpeg"
  
• Keep your Image File Size to a minimum
  

• Keyword Density
• Title - Description - Keyword - Tags
• Should Have 25% - 35% Density
  
• Body Should Have 3% - 8% Density
  

• Keyword Prominence
• Keyword close to the top of page
• Right after the body tag
  
• Robots crawl from top left to bottom right
• Keywords in these tags
• <;B> <I> <EN><STRONG> Etc
  
• Header tags <H1> -< H2 >-< H3>
  
• Use Keywords In Anchor Text
  

Navigating a website should be as natural as breathing. Finding what you’re looking for should be immediately obvious.

• Important For Visitors
  
• Important For Search Engine Optimization
  
• Placed On The Upper Left Side OF Web Page
  
• Robots Read From Top Left To Bottom Right
  
• Navigational Links Should Be Text Links
  
• Search Engines Don't Read Images
  
• They May Read their "Alt" Text
  
• Keywords In Anchor Text Link To Relevant Pages
  
• Access Any Page Within Two Clicks
  
• Use Links In Your Body Text When Appropriate
  
• S/E Won't Spider JavaScript Menu's
  
• Search Engines Find Dynamic Links A Problem

• Back Links (Incoming Links)
• A Positive Vote For Your Web Site
  
• The More You Have The Better PR
  
• Makes Your Web Site Important
  
• Back Links Must Be Relevant
  
• Use Relevant Reciprocal Links
  
• Requires A Great Deal Of Caution
  
• You can add this to your web site
• "Add Our Link To Your Page"
  
• Feel Free To Link To Our Page
  

• Check For Meta Tags Relevancy
• Meta Tags Should Have 100% Relevancy To Your Page Content
  

• Back up all your files
• Get non-interested feedback from friends and associates
  
• This lets you know how others interpet your site
  
• Submit your site to directories
  
• This will increase the number of back links
  
• Monitor your competitors
  
• Monitor your web logs
  
• This details your web site statistics
• Have a lot of patience"
  
• Monitor you keyword page rank to see your progress
• Remember this is 80% science and 20$ art

1. Increased my income monthly by $20,000.00
2. Phone inquiries increased 500%
3. Increased client base locally
4. Attracted new clients from all over the world
5. Reduced advertising costs by 90%
6. What else needs to be said?