Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company
online presence. Where is the scope of the online presence limitations and does it refer
only to the search engine optimization aspect or does it broadens into many related
components.
Following the user experience line, it is easy to describe what the most important
levels of access Internet popularity are and how it can be achieved.
Site organization
The site organization is always the first after choosing a domain name that comes up
as a decision in the design process. Organizing of the structure is a basic of the level
of importance web promotion means. It requires following of simple and comprehensive
rules that have proven results.
The Home page is the communication center of your site and it presumes availability of
the basic structure and content implications. Good example of site navigation is
PromotionWorld.com http://www.promotionworld.com/ site with well defined link structure
and intersection navigation accessibility. List properly your basic content units,
keeping the topic and title structure clear. Golden rule:" Simple is best" is totally
applicable here and as you will see in the design. To keep simple means not to overload
the home page with unuseful information and links. Structure inner index pages, where you
can develop the structure and content and which will allow better search engine
optimization and indexing.
The navigation should be clear and to be applied to all the pages. Generally users
before going to your site have Internet experience and their expectations will follow the
impression from their previous visits to other web sites. A good example of site
structure is the Microsoft's http://www.microsoft.com/ design decision with areas clearly
defined and structured by families and content destinations. To find out what your
industry competitors do, you can perform a research by your main keywords in the search
engines. The site organization for a specific industry is generally kept in well defined
frames.
Design
Following the best examples will allow your site to perform better. If you are trying
to change the design, you can set a survey question about the user experience within your
site. Use the feedback to learn how your users feel the change and ask specific questions
to reach to weak points of the new implementation. The design should keep the industry
line and to be a step ahead with following the best examples. Do your search here again
to find out how the best industry sites are designed. Developing of your own design
concept is very important for your site success. Concept elements are: the small design
elements in the headers, table formatting, and link and title styles.
The images can be kept simple and used only where appropriate. The buttons can be
replaced with table structure and links where over effect can be presented through style.
This will allow you to achieve a double effect: site better indexing and positioning in
the search engines and fast loading of the site pages.
Keep the colors easy to perceive without teasing the eyes. The colors should follow
one line and to be corresponding in saturation and color schemes. One of the best
examples is the Sun's site design http://sun.com/ where the colors are used only to frame
the content areas. The color choice should correspond to your industry sphere and keep
the general site concept clear. Using too many effects can cause your users to abandon
the site. The styling is also applicable to links and titles. The link font colors should
be readable and corresponding to the basic methods of the successful internet
marketing.
Generally the best design structure is a step ahead to improving your web presence.
Using this powerful means you can achieve better web visibility and user
retention.
By Milena Sotirova