The Importance Of Web Site Navigation
If websites are to attract visitor traffic, and visitors need easy browsing
experience, then the navigation pathway of the website would be the prime factor in the
website design and development process!
All websites aim to sculpt a strong internet presence in order to broaden
their business and be accessible to a global audience. They work with a mission to
attract huge number of traffic and boost the sales. And for visitors to arrive on the
site and stay therein, a website has to score well on certain features, namely:
. Attractive design
. Accessibility
. Usability
. Functionality
. Great user experience
Now, all these aspects are related to one particular website design
element- Navigation Pathway! If you have ever visited a website and didn't know how to
browse different pages, then you know what I am talking about. Without a good navigation
system, it is absolutely impossible for users to find their way around.When you get your
website designed or redesigned, be sure that it is easy to navigate very easily and
smoothly, without which you stand to lose your visitors at the same pace.
Why is Website Navigation so important?
No Movement
Your website is the online face of your business on the World Wide Web. And
it is one channel through which you can connect to audience all over the world and inform
them about your products and services. The easiest way to put off your visitors is by
placing them in a situation where they have no clue about your presented information and
have no visible links. One click of the mouse and they are away to someplace better. If
this is the case with your website, be alarmed! Your website is designed to kill.
Your Business. Error Page
Again, if visitors arrive on your website only to be greeted by an error
page, that night as well is the last time they come. An easier option for them is to go
to another website that loads fast, browse through it and make a purchase that well could
have been made from your site.
Browser Compatibility
If your website is not compatible with various browsers, it will be a total
website. Having a great website design and better navigation pathway will be of no use
because you website wont even be displayed correctly. Result is you end up losing a chunk
of your website audience.
Navigation Tools
Navigation tabs should be carefully incorporated on the web pages. The tabs
should include the following pages:. About Us. Products & Services. Contact Us. And
so on.
It is very important to let your website visitors know about your company
and the kind of products and services that are on offer. Employ custom website designers
to decide the placement and location of the various navigation tabs. This is a very
crucial aspect of website designing and requires careful calculation, proper use of XHTML
and CSS, all of which is in tandem with the W3C rules and regulations.
By Maneet Puri