What Is Search Engine Marketing?

This web site offers web masters every where a complete solution for all of their web site traffic marketing needs, complete with freeware tools and step-by-step instructions. It is designed to train you how search engine optimization works and as you learn and apply it, your web site can score the very top spot in any search engine, as long as you put in the time to follow the steps. We invite you to become a member and get access to the complete course.

What You Will Learn On This Web Site

Search Engine Optimization is the process of making a web site more easily and frequently found in the results pages of some or all Search Engines, especially major ones such as Google, Yahoo, AOL, and MSN.

The entire business world of search engine optimization marketing has evolved in a way that allows your web site to draw more relevant interest than any TV commercial or magazine ad ever could.

Nowadays, as more and more people are using the Internet to search for the products and services they want, more web sites owners are realizing how important it is to compete for the top few spots in the search engines.

That's called TARGETED traffic, made up of people who are already looking for your products or organization, and having an established Search Engine tell them that YOUR site is what they are looking for is the best kind of marketing that will ever exist.

Every step of our process is designed to bring you that targeted traffic, utilizing our search engine optimization training and all the free tools we've ever heard of in order to get the search engines to point to YOUR SITE, not the competition's.

Unlike most other search engine optimization advice you will find out there, we don't simply recommend some on-page tweaking of your keywords to make your site more search-engine friendly.

Nor will we simply tell you that you need some Meta Tags, or a robots.txt file. No, we're not going to tell you that all you need is an aggressive reciprocal link campaign, either. How about: "All you need is Pay-per-click..."

Not! Any search engine optimization advice you hear along those lines is simply ignoring the majority of the techniques you can use to get your site popular. We will show you many options to choose, as we believe in covering every base and letting you decide what works best for your site's traffic.

We Take You Step By Step Through The Whole
Search Engine Optimization Process

We not only tell you how to do all of those search engine optimization tasks, but they are only a few of the many steps of our web site traffic marketing campaign instructions. Every easy-to-follow step is explained in detail so that you not only get it done, but you learn to understand what you are doing and get a real feel for the way the web works.

Is all of our web jargon getting too thick? Most search engine optimization terms we use are already in our search engine optimization web site library , with layman's explanations. It's actually a very useful resource when you are starting out to learn search engine optimization. Best of all, many of these steps come with free online software tools in order to facilitate the job. You simply cannot go wrong.

Internet Vistors Are Motivated Buyers

Search Engine users are some of the most qualified and motivated buyers your web site you will ever have. After all they have taken the initiative to hunt for on line resources on a certain topic. And they clicked your link to learn more.

These individuals are already in the sales cycle and have the desire to take action. This individual is looking for a source to buy. Why not be there?

The purpose of search engine optimization is to bring traffic and qualified buyers to your web site who are seeking a product or service that your site can provide.

A single top ranking in the search engines on a single keyword will often translate into thousands of qualified visitors per month. Multiple rankings across multiple search engines can yield a steady stream of highly qualified traffic for an extended period of time.

Our Self Study Program Will Help You Learn Search Engine Optimization

(SEO) is a major tool for marketing your web site. You may have already invested in an Internet web site and been disappointed with the traffic attracted. It's important to ensure that searchers can find your web pages through the search engines - otherwise, what's the point of having a web site?

Increase Traffic To Your Web site

In order to increase traffic to your Web site, it is essential that you have high rankings on the Search Engines and Directories.

Very few Search Engine users will look further than the first page results of any search. Therefore, it is essential that your web site has a high Search Engine ranking in order to capture relevant traffic.

Recent research shows that the largest proportion of Search Engine users have a distinct need for a specific product or service, but want to check out alternatives before selecting a path. With a well thought out search engine optimization Internet strategy in place, you will attract more relevant visitors.

Study your traffic

After 30 to 90 days you will have enough results to analyze in your statistics program. Go over them with a fine-toothed comb. Get the answers to these questions

• Which search engines do they use?
• What queries do they type in?
• What pages on your site do they visit the most?
• What are the entry pages on your site?
• What are the exit pages?
• What path do they follow when they browse your site?

How Do Search Engines Work?

Search engines have computers and programs called spiders that collect information about your web pages to attempt to figure out what your pages are about.

These spiders gather information from your web pages and use these in factoring which site get ranked higher than others.

Submitting To The Search Engines Is Not Good Enough!

A software company submitted their site to the search engines and did some traditional advertising but their Internet sales only amounted to 7% of their business.

After doing search engine optimization , to their site their Internet business increased 500% to 34% of their company sales with zero cost in new advertising dollars. As you probably already know, bringing in traffic is not easy - it takes hard work , determination and lots of elbow grease.

So if you're ready, roll up your sleeves and follow these simple steps, you will generate enough traffic to keep you busy for a long, long time!

Hosting

Make sure your web site is hosted on it's own unique IP address or you risk not being able to attain a top raking. Some hosting companies will use one IP address for as many as 200 domain names.

Spamming The Search Engines

Stay away from black hat search engine optimizing techniques. Black hat search engine optimization consists of using any method to get higher rankings that the search engines would disapprove of, such as keyword stuffing, doorway pages, invisible text, cloaking and more.

Serving different content to search engine spiders than to human visitors. Cloaking is basically a bait and switch tactic, where the web server feeds visiting spiders content that is keyword-rich, thus fooling the search engine into placing that page higher in the search results. Yet when the visitor clicks on the link they are given different content, which may be totally unrelated.

Search engines frown upon this practice and some will penalize or ban sites that they catch doing it. Stick to white hat methods for long-term success. People who use black hat search engine optimization are usually there for the short-term, such as in porn, gambling, and Viagra markets (just look at your email spam for more black hat markets). These black hat industry sites are usually around just long enough to make a quick buck.

In Conclusion

Our search engine marketing services will help you increase web site traffic. Because of out search engine marketing service and search engine marketing book, we get the most news a web site traffic self study program has ever received.

This page covers just a fraction of what is search engine marketing.